Medytox Cosmeceutical brand 'Nuraderm' is planning to advance into advanced markets such as the US and Europe within the year following its entry into China.
Medytox announced on the 3rd that it had obtained a sanitary license for 'NEURADERM Anti-wrinkle Ampoule' (export name: NEURADERM Anti-wrinkle Ampoule) from the China Drug Administration (NMPA) on the 2nd.
Medytox is closely reviewing direct sales and cooperation with local distributors ahead of the launch of ‘Nuraderm MBT NMPS’ in China, and plans to quickly establish its position in the Chinese cosmetics market.
Medytox's first cosmeceutical brand, 'Nuraderm', is a cosmetic based on the patented peptide 'M.Biome-BT' developed by Medytox researchers.
‘Nuraderm MBT NMPS’ is a skin booster product containing a total of 57 active ingredients, including high molecular weight hyaluronic acid, amino acids, and vitamins certified in the US and Europe. MSM technology, Medytox's unique ingredient combination process, is applied, and it features double filtering of major raw materials and solution sterilization process.
A Medytox official said, “Nuraderm, which took its first steps in the Chinese market based on differentiated technology and quality, is also seeking approval in the US and Europe within this year, so it is expected to grow into a global brand. We plan to continue securing future growth engines by aggressively discovering new R&D-oriented businesses that can create synergies with the company.”
Meanwhile, Medytox is gradually expanding the product lineup of the Neuraderm brand. Starting with 'Neuraderm MBTI NMPS', which was released in February, two types of mask packs have recently been introduced, including 'Neuraderm M.BT_Hydration fit mask'.
The Chinese cosmetics market, which is estimated to be the second largest in the world, has grown by 9% over the past three years, forming a market of about 52 trillion won (as of 2019). In particular, as the number of people wearing masks increases due to COVID-19, sales growth in basic cosmetics with pharmaceutical ingredients is continuing.
See this product: https://www.koreabeautytech.com/collections/neuraderm
